EPP Global Retail
and E-commerce Pricing Forum 2024
Program
The Future of Retail & E-commerce Pricing
CERTIFICATION PROGRAM
SITE VISIT
25 September
Gain valuable insights into best practices, emerging trends, and innovative strategies to implement in your own operations. This visit will also provide knowledge on the latest in retail tech innovations, customer flow management, customer experiences across channels and pricing and marketing strategies.
ABOUT CASA ISDIN
ISDIN is an international pharmaceutical company and a leader in the Spanish dermatology market, specializing in solutions for the main dermatology conditions and needs.
Since its creation, in 1975, ISDIN has been strongly committed, together with dermatologists and pharmacists, with skin treatments and maintenance. Thanks to this, it has accumulated extensive experience in the main diseases and conditions affecting the skin and the mucosa, for which it provides comprehensive solutions for treatment, prevention and maintenance.
Its leading brands include, among others: Photoprotector ISDIN®, Ureadin, Germisdin and Nutratopic®. All the products in its large portfolio are the result of continuous research and innovation with the aim of developing leading edge products in dermatology, advanced formulas and new textures.
LOCATION: Passeig de Gràcia 27, Barcelona
We will meet at the hotel lobby at 17.30 hrs. Transport will be provided to the site visit and back to the hotel.
FORUM - DAY 1
Welcome by Pol Vanaerde – President – EPP Pricing Platform
Chairperson Opening Remarks – Alan Milner – Commercial Director – Cromwell
SESSION 1:
PIONEERING PRICING STRATEGIES TO DRIVE VOLUME, MASTER PROMOTIONS AND MANAGE CURRENT MARKET CONDITIONS
Rafael Rossi Silveira – Former Pricing Manager – Oda
Dr. Fabian Uhrich – CPO – Quicklizard
Smeet Thakkar – Value Strategy and Optimisation Lead – Waitrose & Partners
Coffee Break and Networking
Hans van den Berg – Head of Platform Pricing – bol
Bart Van Proeyen – Director Strategy & Analytics – Monitor Deloitte
Renier Vanhaerents – Strategy Lead – Monitor Deloitte
LEADERS PANEL DISCUSSION
Moderator: Diana Zharovskikh – Global Director of Pricing and Category Management – Deliveroo
Gasper Benedicic – Senior Global Pricing & Discount Manager – Swarovski
Noël Wang – RGM Global Leader – Decathlon Group
Smeet Thakkar – Value Strategy and Optimisation Lead – Waitrose & Partners
Lunch and Networking
SESSION 2:
UNLEASH THE POTENTIAL OF E-COMMERCE AND OMNICHANNEL STRATEGIES WITH NEW TECHNOLOGIES
BREAKOUT SESSIONS
How brands and retailers can optimise their leaflet / headline offers while still driving volume and footfall
Andy O’Brien – Commercial Director FMCG & Retail – EPIC Conjoint
Revolutionizing Clearance in the Retail Industry: Leveraging Stochastic Models in Software Solutions
Diego Ezquerro – Retail Pricing Solution Expert – Vistex
Sara Íñigo Sánchez – Data Scientist – Pricing in CPG & Retail Solutions – Vistex
Let’s create the future of pricing by brainstorming great ideas, new insights, best practices and real examples. All participants are welcome!
- Price elasticity latest strategies and best practices. MODERATORS: Diego Ezquerro – Retail Pricing Solution Expert and Sara Íñigo Sánchez – Data Scientist – Pricing in CPG & Retail Solutions – Vistex
- Champion agility by leveraging promotion strategies. MODERATOR: Gasper Benedicic – Senior Global Pricing & Discount Manager – Swarovski
- Developing a successful omnichannel pricing strategy. MODERATOR: Anıl Araslı – Senior Revenue Growth & Data Analytics Manager – Sephora
Let’s create the future of pricing by brainstorming great ideas, new insights, best practices and real examples. All participants are welcome!
- Using behavioural pricing to understand the customers willingness to pay, and different behaviours in different channels. MODERATOR: Rafael Rossi Silveira – Former Pricing Manager – Oda
- Harness dynamic pricing in Retail and E-commerce. MODERATOR: Manuel Granado – Director of Pricing & Inventory Analytics – Kiwi.com
- The essential ingredients you need to have to beat your competitors. MODERATOR: Andres Gonzalez – Head Pricing & Pricing Intelligence – Helloprint
Coffee Break and Networking
Diana Zharovskikh – Global Director of Pricing and Category Management – Deliveroo
Brian Sequeira – Senior Data Scientist in New Verticals – Deliveroo
Dr. Holger Herbst – VP Pricing – Fressnapf | Maxi Zoo
Javier Anta – Managing Director and Senior Partner – BCG
Scott Bradley – Associate Director – BCG
LEADERS PANEL DISCUSSION
Moderator: Noël Wang – RGM Global Leader – Decathlon Group
Anıl Araslı – Senior Revenue Growth & Data Analytics Manager – Sephora
Dr. Holger Herbst – VP Pricing – Fressnapf | Maxi Zoo
Andres Gonzalez – Head Pricing & Pricing Intelligence – Helloprint
Closing remarks of the chairperson - Alan Milner - Commercial Director – Cromwell
Networking Dinner
Elevate your networking at our Networking Dinner: An Evening Beyond Business
FORUM - DAY 2
Chairperson Opening Remarks - Christian Abel - Head of Pricing - Zooplus
SESSION 3:
NEW TOOLS AND INNOVATIVE TECHNOLOGY SHAPING THE FUTURE
Dr. Immanuel Pahlke – Head of Pricing & Revenue Management – d-fine
Dr. Martin Gläßl – Head of Retail & Consumer Products – d-fine
Özde Süslü – Global Head of Discounts & Promotions Controlling – Triumph International
Daniel Antolin – Managing Director – Pricing & Commercial Strategy Lead Europe – Accenture
Anna K. Schmidt – Senior Manager, Lead Retail Pricing Strategy EMEA – Accenture
LEADERS PANEL DISCUSSION
Moderator: Christian Abel – Head of Pricing – Zooplus
Manuel Granado – Director of Pricing & Inventory Analytics – Kiwi.com
Dr. Yola Engler – Director Pricing and Profit Management – Westwing
Albert Lopez Trucharte – Head of Retail – Miravia | Alibaba Group
Coffee Break and Networking
SESSION 4:
MASTERING CONSUMER FOCUS INNOVATION
Dr. Yola Engler – Director Pricing and Profit Management – Westwing
Enrique Cuadrado – Global Director Pricing B2B – Circle K
Lunch and Networking
SESSION 5:
THE NEXT HORIZON OF A STRONG AND AGILE PRICING TEAM
Alan Milner – Commercial Director – Cromwell
Dr. Markus Husemann-Kopetzky – CEO – Price Management Institute
INSPIRATIONAL CLOSING PANEL DISCUSSION WITH LEADERS
Moderator: Dr. Markus Husemann-Kopetzky – CEO – Price Management Institute
Pooja Gerera – Vice President Strategic Pricing and Central Sales- Zooplus
Enrique Cuadrado – Global Director Pricing B2B – Circle K
Daniele Cleim – E-commerce Manager – La Redoute