Pricing Manager in Oda (NO) since 2020, I’ve led the price reposition of the online grocer retailer in Norway in 2021 that made it the first fully online low cost groceries chain. Currently responsible for the development of the Pricing Discipline at Oda, I work with both the Global and Local teams to develop pricing tooling, methodology and implementation of price setting operations. Previously driving Pricing Strategy in Glovo (ES) and originally from Brazil, my background is in (B.) Law (USP-Br), (B.) Business Administration (EASP-FGV – Br), and (MSc) Economics York-UK), having since specialized in Pricing.