Gasper Benedicic is a Global Pricing and Discount manager with over 5 years of experience at Swarovski. His lighthouse project at Swarovski includes the development & deployment of the yearly discount framework, as well as efficiently managing all global B2C promotions. His strategic approach to discount management has been pivotal in navigating the complex dynamics of the global market. His role extends beyond leading global B2C promotions; it’s about fostering cross-functional collaboration to drive sales while safeguarding the brand perception. This synergy ensures Swarovski´s discount strategies are not only market-responsive but also customer-centric.