Enrique Cuadrado, CPP, is Global Director Pricing B2B at Circle K. He is responsible for defining, deploying, and steering best-in-class practices in B2B Pricing, to drive profitable growth. He leads B2B Pricing Excellence transformational initiatives that have released the Power of Pricing as a competitive advantage. He is a Certified Pricing Professional, holds a Master of Science in Engineering from the Polytechnic University of Madrid (Spain), has earned an MBA from the EEN European Business School (Spain) and an PDD Executive Program from IESE Business School.