Dr. Yola is the Director Pricing and Profit Management at Westwing, a leading online furniture player in Europe. Before joining Westwing, Yola led the Pricing and Inventory Management team at home24 as well as the Group Pricing team at Signa Sports United where she gained a track record on both strategic and operational commercial topics. Yola holds a Master’s degree in Economics from the University of Mannheim as well as a PhD in Behavioural Economics and published inter alia in the journal Experimental Economics.