Dr. Markus Husemann-Kopetzky is an experienced pricing expert, passionate researcher, and founder of the Price Management Institute. The Price Management Institute helps market-leading retail and e-commerce companies professionalize their pricing function (and leave gut feelings and Excel spreadsheets behind). As a visiting researcher at Freie Universität Berlin, Dr. Husemann-Kopetzky contributes to current price research, lectures on price management, and advises doctoral students on their research projects. Dr. Husemann-Kopetzky not only knows pricing from the ivory tower but was part of the “engine room in pricing” at a leading global online retailer, where he developed and implemented pricing strategies in Germany, Europe, and beyond.