Since two years, I am responsible for pricing at Europe’s leading pet retailer, Fressnapf | Maxi Zoo. Over the last decade, I have worked on pricing in different areas and from various perspectives: a scientific approach during my Ph.D. in Economics at the Universities of Bonn and Toulouse, as consultant at McKinsey & Company, in the B2B area at DHL Parcel Germany, and now in the omnichannel B2C world.