Diana is a grocery retail expert with 10+ years of experience in the industry, currently working as a Global Director of pricing and category management for On-demand Grocery & Retail at Deliveroo. Diana is responsible for setting value strategy for Deliveroo grocery business as well as working on optimising ranges and merchandising for Deliveroo partners. Before joining Deliveroo, Diana worked as a Pricing and category management consultant at dunnhumby advising such brands as Unilever, Mars Food, Premier foods and retailer brands like Tesco, Coop Denmark and Coop Norway. Prior to that Diana worked in the Strategy and category management teams in the Retail helping to unlock operational improvements as well as implement price optimisation software.