Christian Abel – 20+ years experience in the cross-section of Pricing, Retail, E-Commerce and Technology. He currently works as Head of Pricing for Zooplus the biggest online-only pet supplier in EU. Previously he held numerous positions at Amazon – including being responsible for Media pricing – and at Sapient, where he implemented a pricing system for the largest ferry company in the UK. Currently his key interests are in helping companies building advanced pricing system and unlocking the power of AI for retail pricing.