Brian Sequeira is a seasoned professional with an MBA in Finance and Marketing and over 10 years of experience in Data Science. At Deliveroo UK, as a Senior Data Scientist, Brian developed and implemented an econometric pricing model for grocery items, customising it to meet multiple business goals and incorporating market prices to establish effective pricing strategies. His work also led to the successful execution of pricing and promotion experiments, overcoming challenging data and execution obstacles. Prior to Deliveroo, Brian worked at prominent UK financial institutions like HSBC, Barclays, and Lloyds specialising in statistical and machine learning methods for predictive analytics.